Looks like the much talked about app-only strategy of myntra didn’t work quite well and the company is taking the mobile site route with myntra lite. Similar trends are seen with flipkart – flipkart lite and snapdeal’s snap-lite.
Guess what, customers are always the king and its what they intend will work rather than educating the benefits of a companies vision and restricting them to it.
myntra lite is again an online catalog only and to make a purchase, one has to download their app. Frustrating in many ways but I guess fashion needs some effort.