myntra rolls back app-only strategy

myntra - lite

Looks like the much talked about app-only strategy of myntra didn’t work quite well and the company is taking the mobile site route with myntra lite. Similar trends are seen with flipkart – flipkart lite and snapdeal’s snap-lite.

Flipkart-Lite flipkart-lite-mobile1

Guess what, customers are always the king and its what they intend will work rather than educating the benefits of a companies vision and restricting them to it.

myntra lite is again an online catalog only and to make a purchase, one has to download their app. Frustrating in many ways but I guess fashion needs some effort.


A coffee adict who blogs his thoughts on just about any interesting topic that infotains. Thebloggr is also a cyclist(well, thats what he claims, LOL). Follow on Instagram or twitter by the handle - Thebloggr

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