Tagged: india

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Rebranding of The Bengal

Bengal tourism’s latest brand campaign with their new identity,’The sweetest part of India’ is no doubt a wrap of all the little things Bengal is known for. Some know Bengal for its sweets, some for its culture, some for its natural diversity and some for its well spoken people and this is what Ogilvy and Mather have for us in the ad. This brand ad is a meticulously thought about and shot,...

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Swachh Bharat Abhiyaan, Need Of The Hour And These Brands Know It Well

Modi’s Swachh Bharat Abhiyaan has had its ripple effects on most of the FMCG brands and few consumer durables brands like Procter and Gamble (P&G), Hindustan Unilever Limited (HUL), Reckitt Benckiser (RB), Airtel, Tata Consultancy Services (TCS), National Alluminium Corporation (NALCO), Eureka Forbes, Vedanta, and Apollo Tyres. The initiative these brands have taken to spread the awareness is outstanding with an obvious underlying reason, brand awareness however the social message put...

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UBER brings ANTMAN to the Streets of India

Get bitten by Marvel’s ANT-MAN movie tickets this season with UBER Cabs. My favorite part of this entire association is the depiction of ANTs crawling in the streets, simply clever.   similar associations Similar concept was tried by Jack & Jones with UBER but with them it was just a free trip to their stores. The effectiveness is questionable but definitely a unique way to bring in customers to your...