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Meet TATA’s Granny – The Agent of Change

Tata’s new ad campaign is definitely disruptive to all coffee fans, elements such as the HipHop Granny, her coffee cup bling and the sarcastic and humorous lyrics makes the brand unforgettable and blog-able. The swag patti(granny in tamil) breaks the attention of the youngsters and raps about coffee all through the video which is quite interesting and adds a smile to the viewer at the end. This digital video commercial...

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Only a 90s born will understand

Ever wondered if you could rewind your entire life back to the start of your memories and sit back while it scrolls, well it so happened to me and the following might have been instances that amazes you too. Sit tight and scroll on Kodak Cameras – The Age of the Printed Photographs Casio Databank – The iPhone of the 95s at school 1998 – Video Games – Times we forgot...

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myntra rolls back app-only strategy

Looks like the much talked about app-only strategy of myntra didn’t work quite well and the company is taking the mobile site route with myntra lite. Similar trends are seen with flipkart – flipkart lite and snapdeal’s snap-lite. Guess what, customers are always the king and its what they intend will work rather than educating the benefits of a companies vision and restricting them to it. myntra lite is again...

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Pepsi Forays Into Smartphone Business

Pepsi, the aerated soft drinks global brand has forayed into smartphones for a crowdfunded project on JD.com to sell in the Chinese market. Yes, not joking, one might question, how relevant is smartphone business with Pepsi’s core business? The truth is that Pepsi has just leased its brand to Shenzen Scooby Communication Equipment Co., a Chinese smart phone tech manufacturer to market their low budget smartphone technology. However, the association...

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This Weird #CondomChallenge turns Viral over Internet

Internet of the most is quite surprising and what it has brought to us is weird but has a social message attached to it, so what the hell, lets spread it. This ‘ice bucket’ like challenge made it to the viral list through twitter and instagram. Well it is supposed to instill the idea that women should not accept the excuse of a condom not being quite enough. Pulling such...

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Things that Happen To You Only In The Corporate World

Before I start, let me bring to your notice that all characters described here are strictly fictional, hmm! well a bit fictional ;). So lets do it. The First 2 Golden Weeks Somehow the first two weeks of any job appears to be such an achievement for no good reason. In these two weeks, practically any job in the world will seem to be a dream job while your colleagues...

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Man Shaves His Beard After 14 Years – Stuns Family

A beautiful video spot of how this dude(Mook) stunned his family after shaving his beard after 14 long years. Creative concept for Super-Pharm’s private label razors – M6 by Israeli creative agency BRR Saatchi&Saatchi. Did you know the idea originated from an agency staff as he recalled his childhood memories of when he saw his dad clean shaved and couldn’t recognize at all. Emotional quotient(EQ) is a thin string, have seen very few...

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Introducing The World’s First Car with a Heart Beat – LEXUS Commercial

As much as it is hard to believe the news, it is all that much interesting to know the things and people behind this heart throbbing masterpiece. The project is a joint initiative of Lexus Australia and the creative technology division of M&C Saatchi Australia, Tricky Jigsaw. The aim of this 6 months project is to change the view from top speeds to sheer thrill of driving, says Ben Cooper,...

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UBER brings ANTMAN to the Streets of India

Get bitten by Marvel’s ANT-MAN movie tickets this season with UBER Cabs. My favorite part of this entire association is the depiction of ANTs crawling in the streets, simply clever.   similar associations Similar concept was tried by Jack & Jones with UBER but with them it was just a free trip to their stores. The effectiveness is questionable but definitely a unique way to bring in customers to your...

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The Room Mate Theory

If you are wondering what could be the Room-Mate Theory or is it a picked up theory from one of Barney Stinson’s, then I suggest you read this so called theory and realize that the theory applies to everyone who has lived with a room mate. In a few paragraphs, you will come across some weird specimens I have gone through and so would you have. The Germaphobic roomie Hilarious...