Bengal tourism’s latest brand campaign with their new identity,’The sweetest part of India’ is no doubt a wrap of all the little things Bengal is known for. Some know Bengal for its sweets, some for its culture, some for its natural diversity and some for its well-spoken people and this is what Ogilvy and Mather have for us in the ad.
This brand ad is a meticulously thought about and shot, giving a fresh new outlook to the state run tourism department. Primarily targeting Delhi and Mumbai markets, have put up several digital kiosks and hoarding in both the airports. “They were put up just few days ago. We have over 50 such hoardings in the conveyor belt and other parts of the two airports. Kolkata airport is next in line,” A R Bardhan, principal secretary, West Bengal tourism department, told PTI.