At the first glance, the activity might look like any other traditional on-road activation, however the brand and agency have smartly capitalized on the recent Mumbai monsoons by bringing in a good connect with Dr.Fixit’s product and people.
Now again, the campaign’s success hugely depends on the virility and promotions around it however the efforts are quite unique especially where the police gives away an extra coat received from Dr.Fixit to the drenched biker (bit impractical in real life with 100s of bikers on the road).
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