Posted on: February 2, 2016 Posted by: Naveen Comments: 0

HEINZ’s “Meet the Ketchups” campaign is certainly the cutest ad(all dog lovers would agree). This ad starts with a big bunch of dachshunds dressed like hot dogs running towards people costumed as ketchup and musturd bottles.

Ad campaign is set to be played in the 3rd quarter of the Super Bowl 2016. As much as the video communicates,  about HEINZ’s wide product range, there seem to be a disconnect as its still taken as a ketchup brand possibly due to similar packaging for all variants(except mustard and BBQ sauce). Again this comment is an opinion and not a research outcome.

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