Spot by Virgin Media Celebrating Usain Bolt
Spot by Virgin Media is simply brilliant, displaying how records change the perception and in similar lines, they have introduced the super fast fibre optic broadband network VIVID, 200 mbps. #BeTheFastest
The analogy drawn is brilliant and has a great production value attached too that makes Bolt’s and Virgin’s fans to watch it repetitively. Well, I watched it thrice for the record.
The new marketing campaign was created by BBH, with media planning handled by Manning Gottlieb OMD, and will also run in cinema, VOD, outdoor, press, display, mobile, social and search. The film was directed by Seb Edwards and follows a set of sequences that work to the strict 9.58 second format.
The ad campaign was supported by an ambitious installation bringing Jamaican sprint star Usain Bolt to the River Thames on Tuesday 5th July, marking exactly one month until he arrives in Rio de Janeiro to defend his world record title. In a celebration of Bolt’s 9.58 second 100m world record, at 9.58pm the river in front of the Coca-Cola London Eye* was transformed into a 100m-long video screen, while the London Eye itself became a giant stopwatch counting down Bolt’s time. Viewers within the Eye were able to witness Bolt’s record-breaking speed, thanks to a 100m-long, floating screen stationed on the river beneath.