HEINZ’s “Meet the Ketchups” campaign is certainly the cutest ad(all dog lovers would agree). This ad starts with a big bunch of dachshunds dressed like hot dogs running towards people costumed as ketchup and musturd bottles.

https://youtu.be/aNN9nL2vppM

Ad campaign is set to be played in the 3rd quarter of the Super Bowl¬†2016. As much as the video communicates, ¬†about HEINZ’s wide product range, there seem to be a disconnect as its still taken as a ketchup brand possibly due to similar packaging for all variants(except mustard and BBQ sauce). Again this comment is an opinion and not a research outcome.

heinz

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