A beautiful video spot of how this dude(Mook) stunned his family after shaving his beard after 14 long years.

Creative concept for Super-Pharm’s private label razors – M6 by Israeli creative agency BRR Saatchi&Saatchi.

Did you know the idea originated from an agency staff as he recalled his childhood memories of when he saw his dad clean shaved and couldn’t recognize at all.

Emotional quotient(EQ) is a thin string, have seen very few brands strike very well and lot many break.

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