Category: Technology

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Spot by Virgin Media Celebrating Usain Bolt

Spot by Virgin Media is simply brilliant, displaying how records change the perception and in similar lines, they have introduced the super fast fibre optic broadband network VIVID, 200 mbps. #BeTheFastest The analogy drawn is brilliant and has a great production value attached too that makes Bolt’s and Virgin’s fans to watch it repetitively. Well, I watched it thrice for the record. The new marketing campaign was created by BBH,...

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3D Video Bikes – The Next Big Thing in OOH Advertisement

With Facebook, twitter, Instagram, Vine and Vimeo there is one other platform where technology allows brands to display their video content, its on a 3D Video Bikes Its incredible to see how technology is shaping people’s lives and what they see around. The Riders of the Wheel of Advertisement Kiryl and Art Stavenka’s founded kino-mo, a london based start-up company who won the virgin start-up of the year award for...

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Only a 90s born will understand

Ever wondered if you could rewind your entire life back to the start of your memories and sit back while it scrolls, well it so happened to me and the following might have been instances that amazes you too. Sit tight and scroll on Kodak Cameras – The Age of the Printed Photographs Casio Databank – The iPhone of the 95s at school 1998 – Video Games – Times we forgot...

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myntra rolls back app-only strategy

Looks like the much talked about app-only strategy of myntra didn’t work quite well and the company is taking the mobile site route with myntra lite. Similar trends are seen with flipkart – flipkart lite and snapdeal’s snap-lite. Guess what, customers are always the king and its what they intend will work rather than educating the benefits of a companies vision and restricting them to it. myntra lite is again...

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Pepsi Forays Into Smartphone Business

Pepsi, the aerated soft drinks global brand has forayed into smartphones for a crowdfunded project on JD.com to sell in the Chinese market. Yes, not joking, one might question, how relevant is smartphone business with Pepsi’s core business? The truth is that Pepsi has just leased its brand to Shenzen Scooby Communication Equipment Co., a Chinese smart phone tech manufacturer to market their low budget smartphone technology. However, the association...

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Introducing The World’s First Car with a Heart Beat – LEXUS Commercial

As much as it is hard to believe the news, it is all that much interesting to know the things and people behind this heart throbbing masterpiece. The project is a joint initiative of Lexus Australia and the creative technology division of M&C Saatchi Australia, Tricky Jigsaw. The aim of this 6 months project is to change the view from top speeds to sheer thrill of driving, says Ben Cooper,...