Posts Categorized: Technology

Redefining Bespoke : ZOZO Way

Redefining Bespoke : ZOZO Way

Japanese online multi-brand retailer ZOZO has redefined the way bespoke suits and dresses are made. Traditionally, bespoke suits are made by master tailors but with growing aspirations and spending capacity, people have started to customize their clothing line. To meet the requirements of the new age, ZOZO has developed a body measurement suit and with help of augmented… Read more

Spot by Virgin Media Celebrating Usain Bolt

Spot by Virgin Media Celebrating Usain Bolt

Spot by Virgin Media is simply brilliant, displaying how records change the perception and in similar lines, they have introduced the super fast fibre optic broadband network VIVID, 200 mbps. #BeTheFastest The analogy drawn is brilliant and has a great production value attached too that makes Bolt’s and Virgin’s fans to watch it repetitively. Well,… Read more

3D Video Bikes – The Next Big Thing in OOH Advertisement

3D Video Bikes – The Next Big Thing in OOH Advertisement

With Facebook, twitter, Instagram, Vine and Vimeo there is one other platform where technology allows brands to display their video content, its on a 3D Video Bikes Its incredible to see how technology is shaping people’s lives and what they see around. The Riders of the Wheel of Advertisement Kiryl and Art Stavenka’s founded kino-mo,… Read more

Only a 90s born will understand

Only a 90s born will understand

Ever wondered if you could rewind your entire life back to the start of your memories and sit back while it scrolls, well it so happened to me and the following might have been instances that amazes you too. Sit tight and scroll on Kodak Cameras – The Age of the Printed Photographs Casio Databank… Read more

myntra rolls back app-only strategy

myntra rolls back app-only strategy

Looks like the much talked about app-only strategy of myntra didn’t work quite well and the company is taking the mobile site route with myntra lite. Similar trends are seen with flipkart – flipkart lite and snapdeal’s snap-lite. Guess what, customers are always the king and its what they intend will work rather than educating… Read more

Pepsi Forays Into Smartphone Business

Pepsi Forays Into Smartphone Business

Pepsi, the aerated soft drinks global brand has forayed into smartphones for a crowdfunded project on JD.com to sell in the Chinese market. Yes, not joking, one might question, how relevant is smartphone business with Pepsi’s core business? The truth is that Pepsi has just leased its brand to Shenzen Scooby Communication Equipment Co., a… Read more