Category: Mad Over Commercials

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Rebranding of The Bengal

Bengal tourism’s latest brand campaign with their new identity,’The sweetest part of India’ is no doubt a wrap of all the little things Bengal is known for. Some know Bengal for its sweets, some for its culture, some for its natural diversity and some for its well spoken people and this is what Ogilvy and Mather have for us in the ad. This brand ad is a meticulously thought about and shot,...

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Piyush & Prasoon Once Again Create Magic With Fevicol’s Govinda Ad

The magic of Piyush and Prasoon with the backing of Bharat Puri, MD of Pedilite Industries have always brought a smile to the audience after watching their advertisement. This time, the trio have captured a Maharashtra festivity, Govinda and the output is simply beautiful on air. In ‘The Behind The Scenes’ video Piyush talks about the idea to have been in his mind for almost 3 years however didn’t find...

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The Boy Who Breaks Everything – Commercial

2017 Subaru Legacy | Subaru Commercial | The Boy Who Breaks Everything This little boy has the misfortune of breaking everything he touches, whether it’s a castle made of blocks, a bicycle, the human organs in a mannequin or furniture. Initially, his parents panic as he climbs into the driver’s seat of their family car, but they quickly realize that he’s finally found something that’s built to last — the...

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Spot by Virgin Media Celebrating Usain Bolt

Spot by Virgin Media is simply brilliant, displaying how records change the perception and in similar lines, they have introduced the super fast fibre optic broadband network VIVID, 200 mbps. #BeTheFastest The analogy drawn is brilliant and has a great production value attached too that makes Bolt’s and Virgin’s fans to watch it repetitively. Well, I watched it thrice for the record. The new marketing campaign was created by BBH,...

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Mercedes Congratulates BMW for their 100 Years of Competition

The much talked about Luxury Car rivalry has again surfaced but this time on a friendly note. Mercedes Benz has put up their press release Danke für 100 Jahre Wettbewerb meaning Thank You for 100 Years of Competition   “Danke für 100 Jahre Wettbewerb”: #Mercedes zum Jubiläum von #BMW – manche Zeitungsanzeigen sind einfach sehr schön pic.twitter.com/XUOhhhWIio — Susanne Preuß (@supreuss) March 7, 2016 The Thank You comes with an invitation...

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Meet The Ketchups by Heinz – Super Bowl Campaign

HEINZ’s “Meet the Ketchups” campaign is certainly the cutest ad(all dog lovers would agree). This ad starts with a big bunch of dachshunds dressed like hot dogs running towards people costumed as ketchup and musturd bottles. Ad campaign is set to be played in the 3rd quarter of the Super Bowl 2016. As much as the video communicates,  about HEINZ’s wide product range, there seem to be a disconnect as its...

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Meet TATA’s Granny – The Agent of Change

Tata’s new ad campaign is definitely disruptive to all coffee fans, elements such as the HipHop Granny, her coffee cup bling and the sarcastic and humorous lyrics makes the brand unforgettable and blog-able. The swag patti(granny in tamil) breaks the attention of the youngsters and raps about coffee all through the video which is quite interesting and adds a smile to the viewer at the end. This digital video commercial...

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Introducing The World’s First Car with a Heart Beat – LEXUS Commercial

As much as it is hard to believe the news, it is all that much interesting to know the things and people behind this heart throbbing masterpiece. The project is a joint initiative of Lexus Australia and the creative technology division of M&C Saatchi Australia, Tricky Jigsaw. The aim of this 6 months project is to change the view from top speeds to sheer thrill of driving, says Ben Cooper,...

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UBER brings ANTMAN to the Streets of India

Get bitten by Marvel’s ANT-MAN movie tickets this season with UBER Cabs. My favorite part of this entire association is the depiction of ANTs crawling in the streets, simply clever.   similar associations Similar concept was tried by Jack & Jones with UBER but with them it was just a free trip to their stores. The effectiveness is questionable but definitely a unique way to bring in customers to your...