Posts Categorized: Business

Redefining Bespoke : ZOZO Way

Redefining Bespoke : ZOZO Way

Japanese online multi-brand retailer ZOZO has redefined the way bespoke suits and dresses are made. Traditionally, bespoke suits are made by master tailors but with growing aspirations and spending capacity, people have started to customize their clothing line. To meet the requirements of the new age, ZOZO has developed a body measurement suit and with help of augmented… Read more

Rebranding of The Bengal

Rebranding of The Bengal

Bengal tourism’s latest brand campaign with their new identity,’The sweetest part of India’ is no doubt a wrap of all the little things Bengal is known for. Some know Bengal for its sweets, some for its culture, some for its natural diversity and some for its well spoken people and this is what Ogilvy and Mather have… Read more

Spot by Virgin Media Celebrating Usain Bolt

Spot by Virgin Media Celebrating Usain Bolt

Spot by Virgin Media is simply brilliant, displaying how records change the perception and in similar lines, they have introduced the super fast fibre optic broadband network VIVID, 200 mbps. #BeTheFastest The analogy drawn is brilliant and has a great production value attached too that makes Bolt’s and Virgin’s fans to watch it repetitively. Well,… Read more

Swachh Bharat Abhiyaan, Need Of The Hour And These Brands Know It Well

Swachh Bharat Abhiyaan, Need Of The Hour And These Brands Know It Well

Modi’s Swachh Bharat Abhiyaan has had its ripple effects on most of the FMCG brands and few consumer durables brands like Procter and Gamble (P&G), Hindustan Unilever Limited (HUL), Reckitt Benckiser (RB), Airtel, Tata Consultancy Services (TCS), National Alluminium Corporation (NALCO), Eureka Forbes, Vedanta, and Apollo Tyres. The initiative these brands have taken to spread the… Read more

Mercedes Congratulates BMW for their 100 Years of Competition

Mercedes Congratulates BMW for their 100 Years of Competition

The much talked about Luxury Car rivalry has again surfaced but this time on a friendly note. Mercedes Benz has put up their press release Danke für 100 Jahre Wettbewerb meaning Thank You for 100 Years of Competition   “Danke für 100 Jahre Wettbewerb”: #Mercedes zum Jubiläum von #BMW – manche Zeitungsanzeigen sind einfach sehr schön… Read more

3D Video Bikes – The Next Big Thing in OOH Advertisement

3D Video Bikes – The Next Big Thing in OOH Advertisement

With Facebook, twitter, Instagram, Vine and Vimeo there is one other platform where technology allows brands to display their video content, its on a 3D Video Bikes Its incredible to see how technology is shaping people’s lives and what they see around. The Riders of the Wheel of Advertisement Kiryl and Art Stavenka’s founded kino-mo,… Read more

Meet The Ketchups by Heinz – Super Bowl Campaign

Meet The Ketchups by Heinz – Super Bowl Campaign

HEINZ’s “Meet the Ketchups” campaign is certainly the cutest ad(all dog lovers would agree). This ad starts with a big bunch of dachshunds dressed like hot dogs running towards people costumed as ketchup and musturd bottles. https://youtu.be/aNN9nL2vppM Ad campaign is set to be played in the 3rd quarter of the Super Bowl 2016. As much as… Read more

Meet TATA’s Granny – The Agent of Change

Meet TATA’s Granny – The Agent of Change

Tata’s new ad campaign is definitely disruptive to all coffee fans, elements such as the HipHop Granny, her coffee cup bling and the sarcastic and humorous lyrics makes the brand unforgettable and blog-able. The swag patti(granny in tamil) breaks the attention of the youngsters and raps about coffee all through the video which is quite… Read more

myntra rolls back app-only strategy

myntra rolls back app-only strategy

Looks like the much talked about app-only strategy of myntra didn’t work quite well and the company is taking the mobile site route with myntra lite. Similar trends are seen with flipkart – flipkart lite and snapdeal’s snap-lite. Guess what, customers are always the king and its what they intend will work rather than educating… Read more

Pepsi Forays Into Smartphone Business

Pepsi Forays Into Smartphone Business

Pepsi, the aerated soft drinks global brand has forayed into smartphones for a crowdfunded project on JD.com to sell in the Chinese market. Yes, not joking, one might question, how relevant is smartphone business with Pepsi’s core business? The truth is that Pepsi has just leased its brand to Shenzen Scooby Communication Equipment Co., a… Read more