Talk about ad controversies and you will have Ogilvy popping up on the search results. Don’t get me wrong, it looks like the team at Ogilvy went a little too creative and forgot the thin line between paying a tribute and creative advertising.
Some of the leading publishing houses like the Telegraph and Huffington post have called the ad ‘gory’ and ‘mokery’.
What went wrong?
The ad depicts these icons being tossed down in their respective lives, fall on a Kurl-on mattress and bounce back into these legends we know as of today. The concept is acceptable to a certain extend but crossed the silver line with Malala by showing the horrific incident which hurt social and cultural sentiments.
The cherry to the cake is O&M(Ogilvy and Mather) never intended to publish the ad as it was just a concept and happened to have leaked out.
Strange isn’t it? There is a saying in marketing
No publicity is bad publicity
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