Redefining Bespoke : ZOZO Way
Japanese online multi-brand retailer ZOZO has redefined the way bespoke suits and dresses are made. Traditionally, bespoke suits are made by master tailors but with growing aspirations and spending capacity, people have started to customize their clothing line. To meet the requirements of the new age, ZOZO has developed a body measurement suit and with help of augmented reality, it maps the measurements of its customers.
Zozo, officially called Start Today Co. Ltd has said to ship these polka dot suits to its million customers this July onwards and is planning to step up the game by going global by entering into China and Korea as these markets are badly hit by price wars. Mr.Maezawa, the chief executive of Zozo, believes going global will be the key driver for growth in private label sales.
Maezawa, a former drummer in a punk band, grabbed headlines last year when he bought a Basquiat for a record $110 million, adding to his collection of contemporary art.