Posted on: September 10, 2020 Posted by: Naveen Comments: 0

What COVID19 pandemic has taught us

Top paying jobs are not always the right career strategy I will be honest, I have learned it the hard way but there is no fun at the end of the game. You will stand to lose as much as you gained. Most often people run behind top-paying jobs without the hindsight of what products does the company manufacture and market, will it be essential at all times. A couple…

Apple_Keynote - magazinecube
Posted on: September 14, 2018 Posted by: Naveen Comments: 0

Mission Accomplished – Apple Inc

Apple – Mission Impossible Director: Tom KuntzSong: Lorne Balfe – Mission: AccomplishedCountry: United StatesReleased: September 2018 Watch Apple ‘Mission Impossible’ style commercial of their 2018 keynote. This is an attempt to show Apple’s new headquarters while keeping the intend low, we must say, it is entertaining and to some level, inspiring to see how a man’s vision shapes the world.

Zozosuits - magazinecube
Posted on: September 11, 2018 Posted by: Naveen Comments: 0

Redefining Bespoke : ZOZO Way

Japanese online multi-brand retailer ZOZO has redefined the way bespoke suits and dresses are made. Traditionally, bespoke suits are made by master tailors but with growing aspirations and spending capacity, people have started to customize their clothing line. To meet the requirements of the new age, ZOZO has developed a body measurement suit and with help of augmented reality, it maps the measurements of its customers. Zozo, officially called Start Today Co. Ltd…

the sweetest part of india-magazinecube
Posted on: January 23, 2018 Posted by: Naveen Comments: 0

Rebranding Bengal

Bengal tourism’s latest brand campaign with their new identity,’The sweetest part of India’ is no doubt a wrap of all the little things Bengal is known for. Some know Bengal for its sweets, some for its culture, some for its natural diversity and some for its well-spoken people and this is what Ogilvy and Mather have for us in the ad. This brand ad is a meticulously thought about and shot, giving…

fevicol ad - magazinecube
Posted on: August 15, 2016 Posted by: Naveen Comments: 0

Piyush & Prasoon Once Again Create Magic With Fevicol’s Govinda Ad

The magic of Piyush and Prasoon with the backing of Bharat Puri, MD of Pedilite Industries have always brought a smile to the audience after watching their advertisement. This time, the trio have captured a Maharashtra festivity, Govinda and the output is simply beautiful on air. In ‘The Behind The Scenes’ video Piyush talks about the idea to have been in his mind for almost 3 years however didn’t find…

Dr.Fixit brand promotion-magazinecube
Posted on: August 13, 2016 Posted by: Naveen Comments: 0

On-road activity at Mumbai by Dr.Fixit

At the first glance, the activity might look like any other traditional on-road activation, however the brand and agency have smartly capitalized on the recent Mumbai monsoons by bringing in a good connect with Dr.Fixit’s product and people. Now again, the campaign’s success hugely depends on the virility and promotions around it however the efforts are quite unique especially where the police gives away an extra coat received from Dr.Fixit…

Usain bolt-Virgin-magazinecube
Posted on: July 16, 2016 Posted by: Naveen Comments: 0

Spot by Virgin Media Celebrating Usain Bolt

Spot by Virgin Media is simply brilliant, displaying how records change the perception and in similar lines, they have introduced the super fast fibre optic broadband network VIVID, 200 mbps. #BeTheFastest The analogy drawn is brilliant and has a great production value attached too that makes Bolt’s and Virgin’s fans to watch it repetitively. Well, I watched it thrice for the record. The new marketing campaign was created by BBH, with media planning handled…

BMW next 100 - magazinecube
Posted on: June 12, 2016 Posted by: Naveen Comments: 0

BMW Vision – NEXT 100 – Design At Its Best

With Benz congratulating BMW for their 100 years of competition and excellence, the brand BMW is poised towards their vision for the next 100 years. Often we don’t see brands think and envision their path so forward. BMW Vision – NEXT 100 is unique at all levels with the company so focused on sustainable manufacturing processes like 4D printing and also environment friendly which they say, will be able to…